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"The Top 10
Advertising Mistakes
(And How To Avoid Them)"
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"The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people.
"Treat it like a salesman. Force it to justify itself. Compare it to other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong."
- Claude C. Hopkins
"Scientific Advertising"
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"The sole purpose of marketing is to get more people to buy more of your product, more often, for more money. If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.
"Yes, you need to advertise and create (commercials) that you hope customers will like and remember in the store or at the register, but the only reason to spend money on them is if they help you sell more stuff."
- Sergio Zyman
"The End of Marketing as We Know It"
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"Style copy consists mainly of unsupported claims, whereas selling copy supports its claims with proof.
"If there is any doubt in your mind as to whether to use style copy or selling copy, remember that advertisers who can trace the sales results from their ads use selling copy."
- John Caples
"Tested Advertising Methods"
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ad agencies | corporations and small businesses
"NEVER hire a Copywriter without SELLING EXPERIENCE!"
Click "PLAY" to hear an important message from Randy (57 seconds)
Dear Marketing Professional:
Do you know who said those words?
None other than Joe Karbo, the wildly-successful author of the best-seller The Lazy Man's Way To Riches.
Karbo sold over 27 million dollars worth of his self-published book. All by mail-order. And he wrote all his own ads. Do you think he might be right?
And master copywriter David Ogilvy, in his book Ogilvy on Advertising, puts it this way:
"If the people who write Detroit advertising had started their careers
as door-to-door salesmen, you and I would be able to find the facts we
need in their advertisements."
Ogilvy believed that all copywriters should have first-hand experience
at selling.
And he's right. They should.
Good Copywriting is "Salesmanship in Print"
Sure, it's nice to be a good writer. But, as the legendary John E. Kennedy said to Albert Lasker in 1904, advertising is "SALESMANSHIP IN PRINT". So, sales experience can turn a
good writer into a GREAT COPYWRITER.
My name is Randy Ruggles.
I started selling early. At 5 years old, I made snowflakes out of paper and sold them to the local pastor.
My first real job (when I
was 17) was selling vacuum cleaners door-to-door.
I later proved to be adept at telemarketing. I've sold everything from coupon
books for restaurants and premium golf courses to business packages for luxury hotels. All by phone.
Then, I progressed to the telecommunications industry. Long
distance plans and cellular phones were my specialty. Eventually, I became Head
Trainer for Sprint Canada. My trainees broke company sales records.
As an entrepreneur, I've developed various marketing programs and
successfully sold them to local business owners.
And over the years, I've even dabbled in retail sales.
All in all, I've had over 20 years of selling experience. So, you see - I know how to SELL.
Why
Is This Important To You?
First, let me say that I believe advertising is all about increasing
sales. If you want an ad that will only create awareness, build your
image, impress your friends, please Aunt Trudy, give Uncle Henry a
chuckle or win awards for its creativity, then I suggest you STOP
READING RIGHT NOW! I'm not the copywriter for you. (However, you'll find
plenty to choose from on Madison Avenue.)
But if you want to work with a copywriter who is committed to
delivering persuasive, hard-selling copy on time and on budget, then
please read on.
Here are 6 REASONS WHY you should hire a freelance copywriter who knows
how to sell:
My
Work Is 100% Guaranteed!
So here's what it comes down to . . .
I'm confident that I can increase your response rates (and your
sales). So confident in fact that I'm willing to make you this compelling offer:
Don't just take my word for it. Listen to three advertising legends: Joe Karbo, David Ogilvy and John E. Kennedy. Hire a copywriter who knows how to sell as well as how to write. Contact me TODAY.
Forever Endeavour,
Randy Ruggles
Copywriter/Marketing Consultant
P.S.: Don't forget to sign-up for my FREE 10-day e-course called "The Top 10 Advertising Mistakes (And How To Avoid Them)."
You'll receive a FREE e-book when you're finished. Plus, you'll get access to SECRET INFORMATION not advertised anywhere else on my site. DO IT NOW!
P.P.S: Be sure to browse my samples. You can do so by clicking HERE.
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