ad agencies | corporations and small businesses

"I know half of my advertising is wasted. The problem is . . . I don’t know WHICH HALF!"

- John Wanamaker (Philadelphia Retailer)

Click "PLAY" to hear an important message from Randy (53 seconds)

Dear Entrepreneur:

Do you ever feel that way?

Does it seem like most of your advertising is a WASTE OF MONEY?

You’re not alone. Millions of business owners are convinced that when they advertise, they might as well dig a BIG HOLE in the ground, throw in their cash, strike a match and set it on fire - along with their hopes of EVER getting big results from their advertising.

And you know what? They’re absolutely right. Most advertising FAILS to get results.

But it doesn’t have to be that way . . .

The Secret To Successful Advertising

My name is Randy Ruggles.

I believe most advertising fails for one major reason more than any other . . . POOR COPY.

Sure there are other factors involved.  (To find out what they are, sign up for my FREE course “The Top Ten Advertising Mistakes.”)

But by far, the most common reason for failure is that advertisers tend to pattern their ads after the commercials they see on television. They think advertising should be clever, stylish, entertaining.

But as copywriter, Bob Bly, author of over 50 books on advertising, says:

“The goal of advertising is not to be liked --- it is to sell products. The ad-vertiser, if he is smart, doesn’t care whether people like his commercials or are entertained or amused by them. Commercials are a means to an end, and the end is increased sales --- and profits --- for the advertiser.”

So if it’s true that advertising’s sole purpose is to sell (and it is), then it stands to reason that you need someone to create your ads who KNOWS HOW TO SELL.

And on the surface, it seems like the best candidate for the job would be YOU. After all, who knows more about your business than you do, right?

But Wait . . . Sales Ability Is Just The Beginning!

You need to know how to write.

Not just any writing, mind you. I’m talking about POWERFUL, PERSUASIVE, GRAB-YOU-BY-THE-THROAT writing. The kind that demands to be read.

Writing that:

   ENTICES

   STIMULATES

   SEDUCES

   CAPTIVATES

   PROVOKES

   MOTIVATES

   COMPELS

Writing that WON'T TAKE NO FOR AN ANSWER!

You Need A Direct-Response Copywriter

Copywriting is the science of creating writing that sells. It is a unique skill that cannot be learned easily.  (If it could, most novelists would turn to copywriting - copywriters are among the HIGHEST-PAID writers in the world.)

Do you realize that some copywriters earn as much as SIX FIGURES? That's for just ONE SALES LETTER. And they are paid happily because the business owners who hire them get back ten-fold what they paid in increased profits. Yes, good copywriting is an investment - not an expense.

Do you see what I'm getting at?

Copywriters would not be so well paid if their writing didn't get BIG RESULTS.

You Wouldn't Perform

BRAIN SURGERY On Yourself Would You?

Of course not. You'd need to have your head examined (pardon the pun). So don't be tempted to write your own copy. Leave it to a trained professional. Besides - you've really got nothing to lose. My work is 100% GUARANTEED.

I'm so confident I can increase your response rates (and your sales) that I'm prepared to make you this compelling offer:

So what are you waiting for? Contact me TODAY.

Forever Endeavour,

P.S.: Don't forget to sign-up for my FREE 10-day e-course called "The Top 10

Advertising Mistakes (And How To Avoid Them)." You'll receive a FREE e-book when you're finished. Plus, you'll get access to SECRET INFORMATION not advertised anywhere else on my site. DO IT NOW!

P.P.S: Be sure to browse my samples. You can do so by clicking HERE.