Hi, [[firstname]]:

 

Congratulations!

 

By requesting this information, you've shown that you care about getting more customers for your restaurant.

 

You've proven yourself to be a doer.  And the most successful people in life are those who recognize an opportunity and act on it.

 

Let's get down to business.

 

=========================================================

More Customers = More Money!

=========================================================

 

Obviously you realize that the more customers you can get in the door of your restaurant, the more money you will make.

 

But how do you get those customers?

 

Regular advertising in the newspaper, on the radio or on television can create awareness.  But it's not very good at generating immediate business. And it's very expensive.

 

Let's face it.  When you place an ad in the mainstream media, there are no guarantees that you will ever get even ONE new customer.  That's a big risk to take with your hard-earned money.

 

If you've got a million-dollar advertising budget, I welcome you to use those methods.  But if you don't (and I'm willing to bet that you don't), then I've got an idea for you that is GUARANTEED to bring in tons of business - without spending a ton of money.

 

In fact, if it doesn't, it costs you absolutely nothing.  Talk about LOW RISK.  You either make a pile of cash, or the program is FREE.  How's that for a guarantee?

 

And the best part is, these customers will be eating at your establishment during off-peak hours.  Those are the times when your restaurant is mostly empty anyway.  But I'm going to fill those seats for you.  No other form of advertising can promise that.

 

=========================================================

How Does It Work?

=========================================================

 

Let me explain to you exactly what I'm talking about.

 

First, go and get a pen and paper.  It's okay, I'll wait . . .

 

Are you back?  Great.

 

Now, stop and think for a second.  What times and days of the week could your restaurant use a boost in traffic flow? Could it be Tuesday at lunch time?  Or maybe Thursday at dinner?

 

Write down some days and times.  As many as you can think of.

 

Now, how many extra couples can you accommodate during those times?  Write that down too.

 

By now, you may have a list that looks something like this:

 

Monday - 12:00 PM (10 couples)

              -   1:00 PM (7 couples)

 

Tuesday - 12:00 PM (5 couples)

               -   2:00 PM (7 couples)

 

Thursday - 6:00 PM (5 couples)

                - 7:00 PM (9 couples)

                - 8:00 PM (12 couples)

 

Think of this as your WISH LIST.  The amount of new customers it would take to fill your restaurant to capacity.

 

Once a week, you will fax me your wish list.  At different times of the year, your list might change.  Often it will stay the same.

 

Then, using your list, I will call North Bay residents on your behalf to invite them to enjoy a meal at your restaurant.  Here's an example of how a call might go:

 

 

ME:  Good Evening Mrs. Johnson.  My name is Randy.

 

        I'm calling on behalf of Judy Smith, the owner of Smith's Steakhouse.

        Ms. Smith would like to extend her invitation to you to enjoy a

        complimentary meal on either Monday, Tuesday or Thursday of next

        week.

 

MRS. JOHNSON:  Well, that's wonderful!  Thank you!

 

ME:  Your quite welcome.  The meal will be provided on a buy-one-get-one-

         free basis.  That means that when your guest pays for their dinner,

         you will receive an entree of equal or lesser value absolutely FREE!

 

MRS. JOHNSON:  Really?  What's the catch?

 

ME:  I'm glad you asked, Mrs. Johnson.  The only catch is that you must

        come for your free meal at one of these specific times.  (I proceed to

        tell her the times YOU specified.)

 

MRS. JOHNSON:  That's it?

 

ME:  That's all there is to it.  You don't even need a coupon.  Simply tell

         your server when you arrive that you are there for your complimentary

         dinner.   They will take care of the rest.  So, which time would be the

         most convenient for you, Mrs. Johnson?

 

MRS. JOHNSON:  Let's see.  I think my husband and I can make it on

          Thursday at 7 o'clock.

 

ME:  Great!  I'll put you on our guest list and we'll be expecting you

         Thursday at 7 o'clock.  Have a pleasant evening, Mrs. Johnson.  We

          look forward to seeing you and Mr. Johnson on Thursday.  Bye now.

 

 

At the end of each week, I fax you a completed guest list.  When your guests arrive, treat them like gold.  Many of them will be first-time customers.  This is your chance to show them what great food and wonderful service you have so they'll keep coming back again and again.

 

Don't worry about the meal you have to give away.  You'll more than make up the cost of the food with the meal that is paid for - not to mention the drinks, appetizers and desserts.

 

Remember.  Even if you don't make a dime off them the first time (and you will), you'll have exposed new customers to your restaurant.  Treat them right and they'll come back.  And they'll bring their friends.

 

=========================================================

A Results-Oriented Program That Works!

=========================================================

 

I'm a huge fan of advertising that costs little or nothing, yet gets BIG results.  That definitely describes this program.  I call it the "Best Value Club."  It costs you nothing unless I deliver.

 

For every party on the guest list that shows up for their reservation, you pay me $3.00.  That's it.  If they don't show, you don't pay.  (Of course I will follow up with a phone call to find out why they didn't show.)

 

Do the math.

 

It's easy to see that a six to ten-dollar investment will bring you fifteen, twenty, maybe even thirty dollars or more.  That's a wise move in anyone's book.

 

There's absolutely no risk to you.  You can stop the service at any time.  Or keep it going and continue to make huge sums of money.  Money that you would NOT make without this program.

 

=========================================================

How To Participate

=========================================================

 

Here's all you need to do:

 

1/  Print out the agreement below.  Fill it out, sign it and mail it to:

 

     Randy Ruggles

     The Best Value Club

     3-615 Lakeshore Drive

     North Bay, Ontario  P1A 2E7

 

Or send it by fax machine to:    (705) 494-4926   (Please call first.)

 

2/  Or copy and paste the agreement into your word processing program (eg. Microsoft Word).  Then, type in the appropriate information.  Type your name in place of your signature.  (This will act as your authorization.)  Then, copy and paste the completed agreement into your e-mail program and e-mail to:

 

mailto:randy@randyruggles.com

 

Or send by fax modem to:      (705) 494-4926   (Please call first.)

 

 

====================================================================

 

The Best Value Club Advertising Agreement

 

This agreement is made between The Best Value Club and:

 

ADVERTISER: ___________________________________________________________

 

     ADDRESS: ____________________________________________________________

 

         PHONE: _______________ FAX: ________________ E-MAIL: _________________

 

 

1.  The Advertiser agrees to provide one free entree on a buy-one-get-one-free basis to each Best Value Club member on the guest list who keeps his reservation. Failure to honour these terms will reflect discredit on Randy Ruggles for which damages may be awarded.

 

2.  The Advertiser understands that Best Value Club members will be contacted through channels solely designated and selected by Randy Ruggles.

 

3.  The Best Value Club reserves the right to reject or cancel any advertiser's agreement at any time.

 

4.  The Advertiser understands that it will have full control over the use of its name (and the names of its staff members) and will have final approval of all scripts used to contact Best Value Club members.

 

5. The Advertiser agrees to pay Randy Ruggles the amount of $3.00 for each reservation secured and kept.  Payment is to be made on a weekly basis and remitted with a copy of the verified guest list.

 

6.  This agreement contains the entire understanding and agreement between the parties and there are no agreements or representations except as set forth herein.

 

ADVERTISER:                                              THE BEST VALUE CLUB:

 

 

SIGNATURE: ________________________ SIGNATURE: ________________________

 

PRINT NAME: _______________________ NAME: _______Randall M. Ruggles_______

 

            DATE: _______________________

 

===========================================================

 

That's it.  That's all you have to do.

 

I hope you can see the tremendous benefits this program can provide to you and your restaurant.

 

If you have any questions, please call me at (705) 494-4926.  I look forward to working with you. Together, we can turn your restaurant's down-time into PROFITABLE time.

 

Complete the form now!

 

Randy Ruggles

The Best Value Club

 

P.S.:  The first 5 restaurants to respond to this offer will receive a FREE copy of my new e-book called "Free Advertising Secrets."  Its thirteen chapters are filled with low-cost and no-cost marketing tips.  And it's a $19.95 value.  So respond now!